Lhuilliers plan P100M park investment

AFTER allotting some P70 million as initial investment for the development of Cattleya Gardens and Memorial Park, the M. Lhuillier Group will be spending an additional P100 million for the completion of the project, which is due next year.

In a press briefing yesterday, Michel Lhuillier, president of the M. Lhuillier Group of Companies, said that Cattleya is one of the latest and biggest real estate developments of the company in Cebu, and is positioned to provide affordably-priced memorial park lots.

 “We have been building properties for the living, so why not also build beautiful homes for our departed loved ones?” Lhuillier said.

Cattleya Garden is a 5.4-hectare development located in Cordova, Mactan. It sells 12,728 lots of various types. Cattleya is also the first to offer a park cemetery in Cebu.

According to Cattleya sales and marketing manager Maria Lovena Ordaneza, the company has already sold some 500 lots worth P31.7 million since it opened its pre-selling program last March 6.

Cattleya targets the ABC market. “Our competitive advantage is that we are offering various product types for Cebuanos to choose from, on top of the amenities we are going to feature inside Cattleya,” Ordaneza said.

Cattleya’s various lot products include lawn lots, designed for underground internment and priced at P75,000 to P85,000, and the wall niche that can house 710 outdoor niches remains priced at P67,000 to P73,700. Places in the bone ossuary cost P51,000 to P56,100; the cinerarium, designed for those families who have not yet finalized their permanent memorial plans, will go for P41,000 to P45,100. Places in the pet memorial are priced at P21,000 to P23,100.

Cattleya also offers garden lots, where families have the option of building an 18-inch-high granite monument with 25 percent of the lot. Garden lots are priced at P1.1 million to P2 million. Families may also choose Cattleya’s biggest size, the family estate, with a regular lot size of 37.5 square meters. Its price ranges from P2.1 million to P3.9 million.

Among the amenities to be developed at Cattleya are an orchidarium, playground, central pond, multi-purpose hall, animal habitat and pocket garden and meditation area.

“We wanted to develop this not just a memorial park, but a place where families can enjoy and have a deeper sense of connection with their loved ones,” Lhuillier said.

The Cattleya is Lhuillier’s third biggest project in real estate so far. The company ventured into residential developments in 1997, building Charles’ Peak Subdivision and Sta. Monica Homes located in Lapu-Lapu City and Mandaue City, respectively.

Lhuillier said the company will launch more projects in the coming years, including the development of properties in Carmen, Sogod and Talamban into mixed-used commercial properties.

The M. Lhuillier Group is into various businesses such as financial services, food, and pawnshops, among others.

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